Reining in the Rainbow:
Working with Limited Color
I remember years ago, sitting in a design meeting, one of my first, listening to the client effuse and expell about color: “The logo…it needs to be BIG and really COLORFUL!” “Well do you have a corporate color we can start with?” “No, you’re not getting me. It should be so colorful I can HEAR […]
Annual Appeal Season
This time of year I work on many annual appeals for local nonprofits. In this increasing digital world, it’s ironic that direct mail still seems to still be the best way to communicate your message and spur donations. Even as a driver to an online giving campaign, direct mail is a valuable component. […]
Updating this Year’s Turkey Plunge Graphic
Just spending some time today on a fun project: I’m adding some critters to the Turkey Plunge logo I created a few years ago. We’re working with the theme “Join the Team for #15!” So I added some sea creatures: flounder, lobstah, penguin, starfish, and some scallops. For this kind of project I stay away […]
EVERYONE’S A PHOTOGRAPHER
Over on the north side of the Cape, down a straight broad road lined with ever larger homes is a small inelegant beach. There’s a capable bayside parking lot, a park with playground, scenic boardwalk with stunning views of waves and water, and gaggle yearrounders possessing a noticeably disproportionate amount of crazy. Or charming local […]